Tuesday, November 28, 2006

Marketing 101

I bought an iPod Shuffle today at Best Buy (no link for you!). Upon checkout, the clerk asked if I wanted an extended (2-yr) warranty with that. $13 on an $80 item. No thanks, I replied. More specifically, he said that he "recommended" it. I replied: "I'm sure you do, but no thanks." He pressed me saying that the clip breaks easily. In fact, he confided, his broke and he replaced it with "this" showing me his off-brand MP3 player. I begged off. I wonder if Apple cares that, in an effort to boost profits, Best Buy trash talks their product. I always leave Best Buy with a bad taste in my mouth. Yeah, I know, I should try somewhere else, but they are close by, and I had a gift card.

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